Haldeman-Julius Co.

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Emanuel Haldeman-Julius (ca. 1924)

Haldeman-Julius Company was an American book publishing company based in Girard (Kansas, USA) established by Emanuel Haldeman-Julius (1889-1951) in 1922. Though the company already existed before as The Appeal Publishing Company and the Appeal to Reason" periodical. The company was wellknown for the series of pamphlets known as "Little Blue Books," total sales of which ran into the hundreds of millions of copies. They were 3.5" x 5" pocket books on cheap pulp paper, stapled in paper cover. These were first called The Appeal's Pocket Series with red or yellow covers. Then it becames The People's Pocket Series, Appeal Pocket Series, Ten Cent Pocket Series, Five Cent Pocket Series, Pocket Series and finally in 1922, Big Blue Books and Little Blue Books with blue, red or brown cover. The books were printed in standardized lengths of 32, 64, 96, and 128 pages.

The company published several Sherlock Holmes novels and short stories written by Arthur Conan Doyle and a debate between Conan Doyle and Joseph McCabe in and around 1922.

Conan Doyle published by Haldeman-Julius Publications

Debate on Spiritualism: Conan Doyle and Joseph McCabe (1922)

ca. 1922

People's Pocket Series (Appeal to Reason)

Appeal Pocket Series

Big Blue Books

Little Blue Book Series, Ten Cent Pocket Series